diff --git a/ansible/Makefile b/ansible/Makefile
index 752f4c1f01c884b85b1cea07dc61a5ae232bcd7c..e271a595ff33ea9b81525bd3c21aa9c6f2ad0aa3 100644
--- a/ansible/Makefile
+++ b/ansible/Makefile
@@ -7,7 +7,7 @@ info :
 % : %.yml
 
 $(PLAYBOOKS) : init-plugins
-	ansible-playbook -v $@.yml $(TAGS=%=--tags %)
+	ansible-playbook -v $@.yml $(TAGS:%=--tags %)
 
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